The Grommet

Jules Pieri, the co-founder & former CEO of The Grommet, shares the company’s origin story and discusses the challenges posed by Walmart and Amazon.

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Jules Pieri is the co-founder and former CEO of the product launch platform The Grommet, which was sold to Ace Hardware in 2017. She is the author of How We Make Stuff Now, named one of the “11 Must Read Books for Entrepreneurs” by Inc.

In the video above, Jules explains the story behind The Grommet, which formed as an e-commerce response to Walmart's incredible market power and was forced to compete alongside Amazon. She talks about the ways these dominant corporations are reshaping retail and why their dominance poses a threat to entrepreneurs aiming to launch new, innovative products.

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